As part of Super Bowl 2024 in Las Vegas, NV, NCompass brought me in to be Lead Producer of the meaningful and multifaceted brand experience for He Gets Us. This two-part activation combined a high-traffic brand presence on Fremont Street with a heartfelt community event that emphasized the campaign’s core message of compassion, unity, and inclusion.

The Fremont Street Experience:
Amid the buzz of Super Bowl week, we transformed a section of the iconic Fremont Street into a powerful interactive space with a huge helmet, covered in flowers. Designed to engage fans from all walks of life, this activation had street-level brand ambassadors to create genuine moments of connection by handing out flowers.

The Community Event:
In addition to the public-facing activation, we created the community-driven event that brought together local organizations, NFL football players, celebrity chefs and residents for an afternoon of fun, services and shared stories. This component of the project centered around giving back, creating a space of family fun, support and empathy amid one of the world’s biggest entertainment spectacles.

Client: He Gets Us

Agency: NCompass