For multiple consecutive years, I had the honor of producing the Homeboy Industries 5K & Festival, one of LA’s most meaningful community-driven events.

This large-scale production involved full street closures in Downtown LA, coordinating with the City of Los Angeles for extensive permitting and managing the full scope of event logistics from race operations to the post-run festival experience. I worked hand-in-hand with city officials, LAPD, LAFD, DOT, vendors, DJs, artists, celebrities and the Homeboy team to ensure a seamless, safe and inspiring day for thousands of participants and supporters.

The event included not just the 5K, but a high-energy festival featuring live music, food trucks, sponsor activations, and family-friendly entertainment. Every element was produced with purpose, celebrating transformation, second chances and the power of community.

From logistics to impact, this event is always one of the most powerful and rewarding projects I’ve had the privilege to lead.

Client: Homeboy Industries

Agency: Blanche Agency