To launch their new Oasis Vibe flavor, CELSIUS set out to create the ultimate Coachella experience - a high-energy event that brought their bold, unstoppable spirit to life. I was hired on as a Lead Producer to bring the vision to reality from the ground up.

I worked with the team to manage the entire production process - from location scouting and vendor sourcing to coordinating multiple partners and mapping out complex logistics. Every detail was carefully curated to reflect this fun-inspired brand.

From the moment guests arrived, the energy was electric. We transformed the venue into a CELSIUS-fueled playground with vibrant visuals, immersive brand moments, interactive installations, custom cocktails and surprise performances that kept the momentum high from start to finish.

This wasn’t just a flavor launch - it was a full-sensory experience designed to turn heads, generate buzz, and celebrate the power of Oasis Vibe in true CELSIUS fashion.

Client: CELSIUS

Agency: CLD PR